Tong Seng Produce Pte Ltd was established in June 1990 with rice as our core product. Despite a humble start, a team who believed in building their own brand, “SONGHE” was gathered and produced the first sales catalogue in-house.  With limited resources, the team walked the ground and called on provision shops door-to-door to introduce this new entrant to the market. Backed by quality rice products and an exceptional operations team, SongHe gradually gained wide acceptance by the market.

With the increase in demand, the company expanded our sources of rice from Thailand to other rice-producing countries like Vietnam, Cambodia, Japan, Korea, USA, Pakistan and India to offer consumers more varieties at different price points. In recent years, our product offerings were also diversified to include sugar, wheat flour and cooking oil.

Minimum Order:

100kg per order

Notice Period:

2 days (cut off time 3pm)

Delivery Date:

Mon, Wed, Fri. (9am-5pm)