Ser Poh Farming & Trading
One of the machines that they invested in with the help of AVA’s Agriculture Productivity Fund (APF) was the auto-packing machine (as shown in photo). It can pack bean sprouts up to three times faster than the current machine.
Other than looking out for new technological and automation processes, Jean likes to be as hands-on as possible around the farm. “My typical day at work revolves around understanding what my workers are doing because that’s the best way to learn.
Ser Poh currently counts wet markets and wholesalers as their main customers. Jean hopes to branch out to more retailers and reach out to more consumers.
“In the next few years, we will be doing more engagement with consumers at upcoming farmers’ markets. In the longer term, we also hope to introduce other varieties of sprouts to consumers.